Branding Expert Julia Stege Launches New Marketing for Conscious Entrepreneurs and Small Businesses

Friday, 13. January 2012 13:35

FOR IMMEDIATE RELEASE

Contact:
Annabel Ascher
Magical Marketing
Online Marketing Manager
www.Magical-Marketing.com
Annabel@Magical-Marketing.com
+1. 707.823.3316

Branding Expert Julia Stege Launches New Marketing for Conscious Entrepreneurs and Small Businesses: The Company’s Magical Marketing Method^TM infuses Law of Attraction with Brand Design and Internet Marketing

Sonoma County, CA – January 17, 2012 – Many entrepreneurs, consultants, artists and healers are feeling scared and frustrated about our uncertain economy and wondering how their business will make it. Marketing has become more important than ever before while our customers rely more heavily on the Internet. Even referral-based marketing requires a compelling, effective Internet presence so that potential customers can check out businesses before committing to making contact.

The problem is many business owners who have avoided marketing in the past did so because they believe that traditional marketing methods conflict with the mission and purpose of their heart-felt offerings. In short they hate marketing.

After running a graphic design studio for 16 years called GraphicGirlz.com, branding and Internet marketing specialist Julia Stege (internationally known as The Magical Marketer) has created a new brand, Magical Marketing^TM, to promote what she sees as a completely new paradigm for marketing.

“I’ve always known that conscious entrepreneurs require a totally different approach to marketing than is usually employed by businesses who will say anything and sell anything to earn a buck,” says Julia Stege founder of Magical Marketing^TM, a Sonoma County branding and marketing firm launching their new international brand in January. “Magical Marketing^TM is about attracting perfect customers authentically rather targeting them with endless hype. In this new economy, authentic marketing is working better than ever. Our revenues have grown by over 37% in the last year alone. This and the results our customers are seeing show this new paradigm for marketing works and it’s time to get our message out to the international community.”

What is this mysterious new paradigm for marketing? It has to do with the Law of Attraction which states that “Like Attracts Like.” Ms. Stege had been studying metaphysical arts for decades when she realized that this age-old knowledge could be used in marketing to help businesses attract ideal clientele. While running her design studio GraphicGirlz.com, Julia received several certifications in Law of Attraction Coaching and integrated them into her branding and design services with magical results.

Stege explains, “The marketing practices of the past center around trying to manipulate the buying practices of consumers with bloated promises and scare tactics. This approach fails with today’s conscious entrepreneur. The new paradigm is about being honest, authentic and even vulnerable. The key is in allowing the world to see the real you. This real you is irresistibly attractive to your ideal customers because ‘Like Attracts Like.”

What is the process? “A simple explanation for this methodology is three-fold”, points out Stege.

“First we work together to clarify your authentic brand message. Rather than trying to predict what people want and catering to that, we go deep within to discover your essence, what makes you unique and wildly attractive to your perfect customers.

“Then we collaborate to determine the best ways to project your essence to the world, the words and imagery that conjure up the emotional and intellectual experience of you. These become the foundation for your unique brand message and image.

“Finally we create online marketing tools like websites, blogs, and social media pages that consistently broadcast your new brand to the world.”

Stege will deliver a webinar presentation to celebrate the launch. Enttled “6 Steps to Creating Yo Wildly Attractive Brand,” the complimentary webinar will address the reasons Stege felt the need to uplevel her own brand and offer listeners assistance in determining whether their brand needs changing in the new year. To learn more and register visit www.Magical-Marketing.com.

About Julia D. Stege, MFA
Julia D. Stege, MFA is an award-winning Branding and Website Designer, Internet Marketing Consultant, Speaker, Writer and Strategic Attraction CoachTM. Julia founded Magical-Marketing.com to help conscious entrepreneurs attract their perfect customers through beautiful and effective marketing pieces combined with the powerful Law of Attraction. Julia has art directed such noted projects as the branding, product and restaurant design for California’s Raw Food Chain Café Gratitude, and websites for 6-time Best Selling Author Iyanla Vanzant, and environmentalist Julia Butterfly Hill.

Category: Uncategorized | Comments (0)

Who is Your Website For?

Friday, 4. November 2011 8:25

Wildly Attractive Website in progress for
Kalli Halvorson, feminist astrologer

by Julia D. Stege, MFA
The Magical Marketer
Magical-Marketing.com

There is a lot of consensus in the marketing field that runs almost directly counter to my whole philosophy of Branding from the Heart and creating Wildly Attractive Websites. Here's the key difference, almost all of my marketing and branding coaches, mentors, colleagues and friends have been taught (or teach) that your website is about the clients you are attracting, not about you.

Even folks I know who agree to the importance of being authentic ultimately claim that the marketing is for the ones being attracted, almost leaving the business owner out of the picture. This is why I have felt it necessary to pursue a whole new paradigm for marketing.

It seems so obvious to me that as Soul-preneurs who have created businesses that forwards our purpose in the world, we would want marketing that matches our purpose. We would want it to feel like the results you create in the world.

I ask, how can your site do this when
you and your purpose are not considered important?

I also ask, how can we really know what will attract our ideal clients? Can we really read their minds and figure out their preferences? I say, no, not consistently anyway. Everyone has an opinion, right? And sometimes they change, daily. Traditional marketing has you target your audience, but your audience (the target) is constantly changing. Therefore you are targeting something that may not be there tomorrow.

So how can your site be truly effective
when it's about such a moving target?

When we create our marketing from the center of who we are, that is constant, that is unmoving, and that is wildly attractive to those who are seeking us right now. It is so attractive because they are like us, they are going where we are going. And they need our help to get there.

By consciously applying the Law of Attraction to our marketing, we recognize that "Like Attracts Like," and therefore, when we're authentic, true, and even vulnerable in our marketing, those who are like us, who really get and appreciate us, are naturally attracted to us.

It's with this in mind that I boldly declare (and sometimes frankly not so boldly, it's hard to contradict my own coaches...) a Wildly Attractive Website is all about you and your soul's purpose in the world.
More on how to create a Wildly Attractive Website in future articles.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Intutive Branding, Soul SymbolsTM, Wildly Attractive WebsitesTM, and magical Internet marketing strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Category: ATTRACTING PERFECT CUSTOMERS, attraction marketing, authentic marketing, BRANDING FROM THE HEART, internet marketing, LAW OF ATTRACTION | Comments Off

George Harrison: Authentic Pioneer

Wednesday, 12. October 2011 20:22

Reflections on Seeing Scorsese’s Documentary “Living in the Material World”

By Julia D. Stege, MFA

“Blessed is he whose fame does not outshine his truth.” ~ Rabindranath Tagore (One of George Harrison’s favorite poems, read by wife Olivia while accepting her husband’s induction to the Rock & Roll Hall of Fame)

George Harrison was always my favorite Beatle, but he was more than a rock star to me. Looking back it’s difficult to measure the impact George had on my life. As a teenager, I listened endlessly to George’s musical poetry and contemplated the nature of humanity and God. He was the first to introduce me to spirituality. His songs helped me to see beyond the illusion of material reality and into the realm of the divine.

While watching Martin Scorsese’s new HBO documentary on Harrison’s life called “Living in the Material World” I was reminded of George’s deep mysticism and the courage with which he brought his message to the world.

In the film there’s a clip where George says he thought a lot about whether or not to release his song My Sweet Lord which exposes Harrison’s yearning for oneness with God and extolls his belief that all religions are one.

“I thought a lot of people were going to really hate me because people fear the unknown. I felt like I was putting my neck out on the chopping block. But at the same time I thought ‘Nobody’s saying it …why should I be untrue to myself?’ I came to believe in the importance that if you feel something strong enough, then you should say it.”

Harrison’s courage was rewarded with a #1 single and the satisfaction that millions were being introduced to spirituality through his music. Conformity rarely comes with such rewards.

Harrison’s Example Can Inspire Spiritpreneurs

Many of my clients who are spiritually oriented entrepreneurs fear that marketing their businesses requires a degree of inauthenticity. They fear if they are ‘too honest” they might receive negative feedback by those not ready for their message.

Like George, many of us have worried that we’d get flack for being visionaries, for seeing the world differently, and for insisting on something more real than material accumulation for its own sake. George risked his rock-star status by staying true to his spiritual principles.

Many of us have feared we might lose our businesses if we follow our passion. But I believe the opposite is true. In a world where conscious entrepreneurship is on the rise, millions are seeking an alternative to unconscious materialism. Your unique offering could be the alternative those millions are seeking right now!

On the eve of the 10^th anniversary of his death, let’s be inspired by George Harrison’s pioneering spirit and share our true hearts authentically with the world. Our websites, ezines, blogs, social networks and community gatherings offer us a platform from which to share what is most important to us and to experience the bliss of attracting a following of like-minded, like-hearted fans. Let’s allow our passion to inspire ingenuity and transformation. The world desires, and deserves, nothing less.

Category: authentic marketing, Beatles, Change Makers, George Harrison, spiritpreneurs, spirituality | Comments Off

Need a Blogging Breakthrough?

Friday, 23. September 2011 7:32

Julia Summer 2011 Life is good and getting better all the time. First, now that it’s officially Autumn (happy Solstice everyone!) Summer has finally arrived in Sonoma County! I’m happily wearing my light linen outfits and hanging outside at night without a jacket. Small pleasures I know, but as an original East Coaster, I need a bit of hot to feel summery, and I need a bit of Summer before I can possibly handle the Winter that looms before us.

Secondly I am doing really well in my business. Maybe it’s because I’ve been studying with Kelly O’Neil, known as the Golden Goose of Marketing (cuz everything she hatches turns to gold!)…. Or maybe it’s because I’ve been hanging out with Mimi Quick, the Prosperity Muse, or maybe it’s because I have stepped up my game to include Global Transformation! Whatever the reason, I’m truly enjoying life, and I have more energy than ever to give to you!
Breakthrough

So that’s why I have included a tips article in this ezine AND scheduled yet another complimentary webinar to help folks have a Blogging Breakthrough! Blogging is such a key element to marketing these days, yet so many of you have complained about having blogging blockages of some kind or another, and I want to help you break through those blogging blocks!

So if you have any blogging issues at all, check out my article below and make sure to REGISTER FOR MY UPCOMING BLOGGING BREAKTHROUGHS WEBINAR while you’re at it.

clock A quick reminder, time is running out to register for my Branding from the Heart Webinar Intensive starting Friday, Sept. 30th. I only offer this class a couple times per year and won’t be offering it again until January or February. So if you are struggling coming up with a consistent, wildly attractive brand, stop procrastinating! Your perfect customers are seeking you now!
(Learn More in Upcoming Events and Programs below.)

Finally, I’ve been creating so many designs lately it’s hard to find the one to share in my Wildly Attractive Designs section. This week I have chosen Linda Caducoy’s “Prosper BEing You!” website. Linda helps people achieve their goals and aspirations by being authentic. Check out her Custom Designed WordPress Site Below.

Upcoming Events and Programs

Complimentary Webinar:

Authentic Blogging Breakthrough for Conscious Entrepreneurs
1:30 – 2:30 pm PT

Learn more and register for the Complimentary Blogging Breakthrough Webinar HERE

Confused about what to say to attract your ideal clients?
Need more help with your branding?

Learn more and register here: http://www.BrandingfromtheHeart.com

Please stop struggling over your brand and join us in creating a new paradigm for marketing that is authentic, comes from the heart, and attracts your perfect customers.

Past Events Coming Down Soon!

Remember those recent webinars I’ve offered that you may not have had time to check out? I’ll be taking them down in about a week, so you may want to get these before I take them down.

BRANDING BASICS WEBINAR

Featuring Julia D. Stege, MFA The Magical Marketer

GET THE REPLAY NOW

ATTRACTING PROSPERITY WEBINAR

Featuring Julia D. Stege, MFA The Magical Marketer and Special Guest Mimi Quick

“The Prosperity Muse”

GET THE REPLAY NOW

Wildly Attractive Designs by Julia
Linda Caducoy
Prosper BEing You!
Los Alamitos, CA

Linda and I had a feeling of simpatico right away during our first conversation. Of course this is because Linda and I (and most of my perfect customers) are on the same path in life, a path to uplift others to be themselves in the world. I was inspired by Linda’s message of Prosper BEing You! To portray her mission to help folks break through the blocks to prosperity, we decided upon several key symbols: the bird logo her daughter created for her, the rays of light, and nature, specifically a waterfall. We used the imagery to evoke that feeling of a breakthrough from the heart. Linda understood the power of WordPress and the integrated Blog so we created a custom WP site for her. As a final touch, Linda’s daughter created the rest of the custom illustrations for the site, bringing the site branding together and expressing Linda’s uniqueness! The results are at http://www.prosperbeingyou.com

Category: authentic marketing, blogger, blogging, BRANDING FROM THE HEART, branding strategy, conscious entrepreneurs, graphic design | Comments Off

Authentic Blogging Breakthrough for Conscious Entrepreneurs

Thursday, 22. September 2011 11:46

by Julia D. Stege, MFA
The Magical Marketer

A lot of people ask me if blogging is really all that necessary for conscious entrepreneurs. After all, it takes a lot of time (so they think) and energy to blog, and anyway, they don't really know what to write about, how often, or really WHY?

Is blogging really worth all that effort?

I can relate. When you don't know how to do something, it can seem daunting. You start to wonder, are people in your industry blogging regularly, and is it helping their business?

You know what I'm going to say, though, don't you? You know I'm going to say yes it's important to blog and yes it's totally worth it.

But WHY is it so important to blog?

There are a lot of reasons a blog is important, but they all boil down to being found online. People are looking online for solutions to their problems, and millions of them turn to blogs for answers. Also, people don't have to know about your blog to find it. Google gives blogs high ranking so it's easier for folks to find you when you have an active blog.

Statistically, blogging is becoming a central feature in any marketing campaign. Check out these numbers to discover why:

80% of media find topics and talent through blogs
Over 350 million people worldwide read blogs
Wordpress and Blogger both report staggering growth in blogosphere
50% of web consumers are likely to recommend a brand they learned about on a blog

OK, so everyone's doing it and your customers want to get to know you and a blog is a great place to do that.

I'm convinced, but what the BLEEP do I blog about?

Blogging is an activity that works better the more you do it. The challenge is to ongoingly create interesting and helpful blog posts that authentically reflect your heart-felt brand.

As a conscious entrepreneur, you want to be authentic in your blog so that not only can people find you, they will recognize you as well. When you share what you care about on your blog, you provide a window into your true self that helps your perfect customers feel more confident about hiring you.

I suggest you sit down and write out a list of topics of concern to you and your perfect customers. Think about the questions your customers ask you, the problems they typically face, and the various ways you know you can help. Since you will want to blog once or more weekly to keep your blog fresh, this list will come in handy.

Schedule a time every week to create your blog post, get out your list, and start writing. The beauty of blogs is that they don't have to be long, about 250 - 350 words is ample.

Complimentary Blogging Breakthrough Webinar on Wed. Sept. 28, 2011

If you want some inspiration on how to create compelling blog posts that forward your brand message consistently, you also may want to attend to my free webinar called "Authentic Blogging Breakthrough for Conscious Entrepreneurs" on Wednesday, September 28th at 1:30 pm.

I want to help you become blogging experts! You can learn more about the class and register at.

https://www2.gotomeeting.com/register/275989914

See you then!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with authentic branding strategies and wildly attractive designs. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit athttp://www.magicalmarketingtoolkit.com

Category: blogging, BRANDING FROM THE HEART, branding strategy, law of attraction marketing | Comments Off