The world is filled with hypey marketing messages that have nothing to do with the truth. in fact, most marketing mentors will tell you to market in ways that are 'traditional', 'professional' and frankly, boring! So it's no wonder that when Conscious Entrepreneurs head out to market their businesses, they often make the mistake of following tradition and including hype in their marketing because they were told that's the way to attract customers. And the problem with this approach is that their perfect customers will never recognize them this way.

The Law of Attraction says, "Like Attracts Like." So your perfect customers are like you, and they want the real you to shine through.  When you shine your true authentic beauty to the world, you give your perfect customers the permission to do the same, and they will invite you to help them.  But when you use traditional marketing methods, you appear like a robot, blending in to the crowd, never standing out.

What exactly is hype? 

• Hype is what we say when we're trying to put a smiley face over the truth.
• Hype is what we do when we're afraid our authentic selves are not good enough.
• Hype is what we write when we are copying someone else's sales letters.
• Hype is what we wear when we think we have to fit in with the crowd.
• Hype is salesy, smarmy and fake!

How can your perfect customers ever recognize you as the one they're seeking if you are faking it in any way? 

Imagine your most perfect customer right now.  Get a good picture of them in your mind.  These are folks who really get you, your uniqueness, your inner beauty and magic.  These people want only you because you are the only one with your special gift, your own approach to solving the problems your customer has.

Now imagine if you are copying someone else's sales letter, or using a design scheme that doesn't reflect your personality at all.  Can you see your perfect customers getting confused and passing you by?  Can you see how exactly the wrong people will be attracted to you?


So how to avoid hype and market authentically?

First, when you are writing your sales copy, blog posts, newsletters and other marketing pieces, write from the heart about what is most important to you and your business.  Share authentically about your true purpose in life and direct your sharing to your perfect customers.  Don't try to attract everyone, only those who will really get you and appreciate your special approach.

Secondly, use imagery that feels resonant to you, that reflects your personality.  Pictures can be the most powerful magnet that draws the perfect people to you.  When you choose imagery that opens your heart and gives you happy shivers, you know you have found the right ones. When your perfect customers see that, they will be intuitively drawn to you.

Third, be yourself.  Don't try to 'act professionally' if that means holding in who you really are.  Speak frankly, say what's on your mind, distinguish yourself from the crowd.  Blending in is not helping your brand.  A good brand stands out.

I'll Guide You Through The Steps to Creating Your Authentic Marketing Plan

Need help creating your authentic marketing plan? Check out my upcoming webinar series "Magical Marketing Mastery."  I will guide you through the steps to creating your attraction plan, your heart-felt brand, and an online marketing plan that is fun, fulfilling and wildly attractive.  Visit http://www.MagicalMarketingMastery.com

I spent the weekend in Santa Fe with the folks who brought us the BEE-ing Attraction Plan (also known as the Strategic Attraction Plan) that I use in all my classes and services. It was called the BEE-ing Attraction Wizard Retreat and the topic for the weekend was “Stepping In To Your Greatness.”

In their typical laid-back, authentic style, leaders Jan Stringer and Alan Hickman guided us through the Attraction Plan and toward a clear statement about what makes us tick and who we’re being in life.

The crux of the weekend was really taking a transformational journey into what is perfect for us, and shedding any resistance we had to getting our purpose, our true light. As our work dove deeper and deeper into what is most important to us, it became clear that stepping into our greatness is simply about first getting what makes us tick and then sharing that with others. What comes naturally as a result are those attractive actions which create the pathway to realizing that purpose.

As each of us shared what makes us tick, we experienced a profound relatedness to each other.

Even though most of us had just met for the first time, we felt like old friends sharing a common path. And who knows, perhaps we have met even multiple times on the cosmic journey through lifetimes.

And this would not have been possible if we hadn’t all shared our purpose, so raw and vulnerable in the early stages of coming to the light. By the end of the weekend we all declared our purpose and intentions with the group and we said to one another, “I see your greatness.”

What a blessing to be so totally seen, gotten, and supported.

It made me want to keep going with it, to extend our retreat online and share our greatness with the world. Of course it’s what I do for a living: helping people share their purpose online in a way that attracts perfect customers. And I was seeing my vocation in a whole new light, in the light of my tick.

What makes me tick is expressing the magic and beauty of Creation and being a loving presence in the world.

I see that what I love to do is discover the unique magic and beauty of a person and help them express that visually and verbally online, through their brand, their website, their social networking and their whole marketing plan.

That’s what my gifted webinar series “Attracting Perfect Customers Online: The Basics” has been about, really sharing your authentic self online to attract the perfect people to you, the ones who truly see and value your greatness. It has been my aim that those who participate fully in the series feel empowered to shine online and thrive through living their purpose large out in the world.

The magical Internet marketing steps revealed in the series are as follows:

1. Create your attraction plan and balance your energy so you are ready to receive.
2. Clarify your Tick Statement and define your brand message by sharing what’s most important to you.
3. Write from the heart, share your gifts, talents and passions on your own blog.
4. Use Social Media sites like Facebook and Twitter to get the message out to the most people and attract customers to you.

You may access the webinar video replays for this series by registering at

http://www.graphicgirlz.com/teleconference.html

Here’s to shining your greatness online!

Julia D. Stege, MFA
www.GraphicGirlz.com
What you seek is seeking you!
707-823-3316

PS: If you know you want to start building your authentic presence online and need help, feel free to give me a call and we’ll discuss the possibilities and explore ways I can help you shine your greatness online!

I spent the weekend in Santa Fe with the folks who brought us the BEE-ing Attraction Plan (also known as the Strategic Attraction Plan) that I use in all my classes and services.  It was called the BEE-ing Attraction Wizard Retreat and the topic for the weekend was "Stepping In To Your Greatness."

In their typical laid-back, authentic style, leaders Jan Stringer and Alan Hickman guided us through the Attraction Plan and toward a clear statement about what makes us tick and who we're being in life.

The crux of the weekend was really taking a transformational journey into what is perfect for us, and shedding any resistance we had to getting our purpose, our true light. As our work dove deeper and deeper into what is most important to us, it became clear that stepping into our greatness is simply about first getting what makes us tick and then sharing that with others.  What comes naturally as a result are those attractive actions which create the pathway to realizing that purpose.

As each of us shared what makes us tick, we experienced a profound relatedness to each other.

Even though most of us had just met for the first time, we felt like old friends sharing a common path.  And who knows, perhaps we have met even multiple times on the cosmic journey through lifetimes.

And this would not have been possible if we hadn't all shared our purpose, so raw and vulnerable in the early stages of coming to the light.  By the end of the weekend we all declared our purpose and intentions with the group and we said to one another, "I see your greatness."

What a blessing to be so totally seen, gotten, and supported.

It made me want to keep going with it, to extend our retreat online and share our greatness with the world.  Of course it's what I do for a living: helping people share their purpose online in a way that attracts perfect customers.  And I was seeing my vocation in a whole new light, in the light of my tick.

What makes me tick is expressing the magic and beauty of Creation and being a loving presence in the world.

I see that what I love to do is discover the unique magic and beauty of a person and help them express that visually and verbally online, through their brand, their website, their social networking and their whole marketing plan.

That's what my gifted webinar series "Attracting Perfect Customers Online: The Basics" has been about, really sharing your authentic self online to attract the perfect people to you, the ones who truly see and value your greatness.  It has been my aim that those who participate fully in the series feel empowered to shine online and thrive through living their purpose large out in the world.

The magical Internet marketing steps revealed in the series are as follows:

1) Create your attraction plan and balance your energy so you are ready to receive.

2) Clarify your Tick Statement and define your brand message by sharing what's most important to you.

3) Write from the heart, share your gifts, talents and passions on your own blog.

4) Use Social Media sites like Facebook and Twitter to get the message out to the most people and attract customers to you.

You may access the webinar video replays for this series by registering at http://www.graphicgirlz.com/teleconference.html

Here's to shining your greatness online!

Julia D. Stege, MFA
www.GraphicGirlz.com
What you seek is seeking you!
707-823-3316

PS: If you know you want to start building your authentic presence online and need help, feel free to give me a call and we'll discuss the possibilities and explore ways I can help you shine your greatness online!

People have been asking me this question for a long while, “How authentic should authentic marketing be?” And I always come up with the same answer, “As authentic as possible.” But what does that really mean?

There are a lot of reasons to be authentic in your marketing, mostly because being any other way is torture and doesn’t attract the right customers. But people often want to know:

• Do I share everything about my private life?
• Should I reveal my business mistakes?
• Is it ever appropriate to reveal my political or spiritual beliefs?

These are pertinent questions, and there is no one right answer. It really does depend on you, your personality, your business, your audience… such a number of things.

That’s why I emphasize that by having the right attitude toward your marketing, your authentic self will shine through and you’ll easily answer these questions for yourself.

Here are 3 key attitudes to adopt when creating your authentic marketing.

Attitude #1: I trust my true self is attractive to my perfect customers.

The first attitude is all about understanding how the Law of Attraction works and relaxing into your true power. When we understand that like attracts like, and that what makes us and our perfect customers tick is aligned, then being ourselves becomes the practical solution to attracting the right people.

Attitude #2: When I feel good, I’m more attractive (and I feel good!)

The second attitude is all about feeling good. The better we feel the more attractive we are to others, especially others who also feel good. When we understand this

Attitude #3: I know what’s right for my business.

The third attitude is trusting your own knowledge and intuition about your business. When you have this attitude, you can listen to the advice of others without being pulled off your center and thrown into confusion and procrastination. Then you can implement what makes sense to you and leave the rest.

When you feel good, trust in your attractive true self, and are confident about your business, then making decisions about what to share and what to keep private comes naturally and easily.

PS: My answers to the 3 questions above would be No (be selective about what to share – use your intuition), Yes (show yourself as a real human being like Bush refused to!) and Yes (see answer to #2)

People have been asking me this question for a long while, "How authentic should authentic marketing be?" And I always come up with the same answer, "As authentic as possible." But what does that really mean?

There are a lot of reasons to be authentic in your marketing, mostly because being any other way is torture and doesn't attract the right customers. But people often want to know:

• Do I share everything about my private life?
• Should I reveal my business mistakes?
• Is it ever appropriate to reveal my political or spiritual beliefs?

These are pertinent questions, and there is no one right answer. It really does depend on you, your personality, your business, your audience... such a number of things.

That's why I emphasize that by having the right attitude toward your marketing, your authentic self will shine through and you'll easily answer these questions for yourself.

Here are 3 key attitudes to adopt when creating your authentic marketing.

Attitude #1: I trust my true self is attractive to my perfect customers.

The first attitude is all about understanding how the Law of Attraction works and relaxing into your true power. When we understand that like attracts like, and that what makes us and our perfect customers tick is aligned, then being ourselves becomes the practical solution to attracting the right people.

Attitude #2: When I feel good, I'm more attractive (and I feel good!)
The second attitude is all about feeling good. The better we feel the more attractive we are to others, especially others who also feel good. When we understand this

Attitude #3: I know what's right for my business.
The third attitude is trusting your own knowledge and intuition about your business. When you have this attitude, you can listen to the advice of others without being pulled off your center and thrown into confusion and procrastination. Then you can implement what makes sense to you and leave the rest.

When you feel good, trust in your attractive true self, and are confident about your business, then making decisions about what to share and what to keep private comes naturally and easily.

PS: My answers to the 3 questions above would be No (be selective about what to share - use your intuition), Yes (show yourself as a real human being like Bush refused to!) and Yes (see answer to #2)