Tag Archive 'authentic marketing'

Who is Your Website For?

Friday, 4. November 2011 8:25

Wildly Attractive Website in progress for
Kalli Halvorson, feminist astrologer

by Julia D. Stege, MFA
The Magical Marketer
Magical-Marketing.com

There is a lot of consensus in the marketing field that runs almost directly counter to my whole philosophy of Branding from the Heart and creating Wildly Attractive Websites. Here's the key difference, almost all of my marketing and branding coaches, mentors, colleagues and friends have been taught (or teach) that your website is about the clients you are attracting, not about you.

Even folks I know who agree to the importance of being authentic ultimately claim that the marketing is for the ones being attracted, almost leaving the business owner out of the picture. This is why I have felt it necessary to pursue a whole new paradigm for marketing.

It seems so obvious to me that as Soul-preneurs who have created businesses that forwards our purpose in the world, we would want marketing that matches our purpose. We would want it to feel like the results you create in the world.

I ask, how can your site do this when
you and your purpose are not considered important?

I also ask, how can we really know what will attract our ideal clients? Can we really read their minds and figure out their preferences? I say, no, not consistently anyway. Everyone has an opinion, right? And sometimes they change, daily. Traditional marketing has you target your audience, but your audience (the target) is constantly changing. Therefore you are targeting something that may not be there tomorrow.

So how can your site be truly effective
when it's about such a moving target?

When we create our marketing from the center of who we are, that is constant, that is unmoving, and that is wildly attractive to those who are seeking us right now. It is so attractive because they are like us, they are going where we are going. And they need our help to get there.

By consciously applying the Law of Attraction to our marketing, we recognize that "Like Attracts Like," and therefore, when we're authentic, true, and even vulnerable in our marketing, those who are like us, who really get and appreciate us, are naturally attracted to us.

It's with this in mind that I boldly declare (and sometimes frankly not so boldly, it's hard to contradict my own coaches...) a Wildly Attractive Website is all about you and your soul's purpose in the world.
More on how to create a Wildly Attractive Website in future articles.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Intutive Branding, Soul SymbolsTM, Wildly Attractive WebsitesTM, and magical Internet marketing strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Thema: ATTRACTING PERFECT CUSTOMERS, attraction marketing, authentic marketing, BRANDING FROM THE HEART, internet marketing, LAW OF ATTRACTION | Comments Off | Autor: Julia D. Stege

Oct 12

George Harrison: Authentic Pioneer

Wednesday, 12. October 2011 20:22

Reflections on Seeing Scorsese’s Documentary “Living in the Material World”

By Julia D. Stege, MFA

“Blessed is he whose fame does not outshine his truth.” ~ Rabindranath Tagore (One of George Harrison’s favorite poems, read by wife Olivia while accepting her husband’s induction to the Rock & Roll Hall of Fame)

George Harrison was always my favorite Beatle, but he was more than a rock star to me. Looking back it’s difficult to measure the impact George had on my life. As a teenager, I listened endlessly to George’s musical poetry and contemplated the nature of humanity and God. He was the first to introduce me to spirituality. His songs helped me to see beyond the illusion of material reality and into the realm of the divine.

While watching Martin Scorsese’s new HBO documentary on Harrison’s life called “Living in the Material World” I was reminded of George’s deep mysticism and the courage with which he brought his message to the world.

In the film there’s a clip where George says he thought a lot about whether or not to release his song My Sweet Lord which exposes Harrison’s yearning for oneness with God and extolls his belief that all religions are one.

“I thought a lot of people were going to really hate me because people fear the unknown. I felt like I was putting my neck out on the chopping block. But at the same time I thought ‘Nobody’s saying it …why should I be untrue to myself?’ I came to believe in the importance that if you feel something strong enough, then you should say it.”

Harrison’s courage was rewarded with a #1 single and the satisfaction that millions were being introduced to spirituality through his music. Conformity rarely comes with such rewards.

Harrison’s Example Can Inspire Spiritpreneurs

Many of my clients who are spiritually oriented entrepreneurs fear that marketing their businesses requires a degree of inauthenticity. They fear if they are ‘too honest” they might receive negative feedback by those not ready for their message.

Like George, many of us have worried that we’d get flack for being visionaries, for seeing the world differently, and for insisting on something more real than material accumulation for its own sake. George risked his rock-star status by staying true to his spiritual principles.

Many of us have feared we might lose our businesses if we follow our passion. But I believe the opposite is true. In a world where conscious entrepreneurship is on the rise, millions are seeking an alternative to unconscious materialism. Your unique offering could be the alternative those millions are seeking right now!

On the eve of the 10^th anniversary of his death, let’s be inspired by George Harrison’s pioneering spirit and share our true hearts authentically with the world. Our websites, ezines, blogs, social networks and community gatherings offer us a platform from which to share what is most important to us and to experience the bliss of attracting a following of like-minded, like-hearted fans. Let’s allow our passion to inspire ingenuity and transformation. The world desires, and deserves, nothing less.

Thema: authentic marketing, Beatles, Change Makers, George Harrison, spiritpreneurs, spirituality | Comments Off | Autor: Julia D. Stege

Sep 23

Need a Blogging Breakthrough?

Friday, 23. September 2011 7:32

Julia Summer 2011 Life is good and getting better all the time. First, now that it’s officially Autumn (happy Solstice everyone!) Summer has finally arrived in Sonoma County! I’m happily wearing my light linen outfits and hanging outside at night without a jacket. Small pleasures I know, but as an original East Coaster, I need a bit of hot to feel summery, and I need a bit of Summer before I can possibly handle the Winter that looms before us.

Secondly I am doing really well in my business. Maybe it’s because I’ve been studying with Kelly O’Neil, known as the Golden Goose of Marketing (cuz everything she hatches turns to gold!)…. Or maybe it’s because I’ve been hanging out with Mimi Quick, the Prosperity Muse, or maybe it’s because I have stepped up my game to include Global Transformation! Whatever the reason, I’m truly enjoying life, and I have more energy than ever to give to you!
Breakthrough

So that’s why I have included a tips article in this ezine AND scheduled yet another complimentary webinar to help folks have a Blogging Breakthrough! Blogging is such a key element to marketing these days, yet so many of you have complained about having blogging blockages of some kind or another, and I want to help you break through those blogging blocks!

So if you have any blogging issues at all, check out my article below and make sure to REGISTER FOR MY UPCOMING BLOGGING BREAKTHROUGHS WEBINAR while you’re at it.

clock A quick reminder, time is running out to register for my Branding from the Heart Webinar Intensive starting Friday, Sept. 30th. I only offer this class a couple times per year and won’t be offering it again until January or February. So if you are struggling coming up with a consistent, wildly attractive brand, stop procrastinating! Your perfect customers are seeking you now!
(Learn More in Upcoming Events and Programs below.)

Finally, I’ve been creating so many designs lately it’s hard to find the one to share in my Wildly Attractive Designs section. This week I have chosen Linda Caducoy’s “Prosper BEing You!” website. Linda helps people achieve their goals and aspirations by being authentic. Check out her Custom Designed WordPress Site Below.

Upcoming Events and Programs

Complimentary Webinar:

Authentic Blogging Breakthrough for Conscious Entrepreneurs
1:30 – 2:30 pm PT

Learn more and register for the Complimentary Blogging Breakthrough Webinar HERE

Confused about what to say to attract your ideal clients?
Need more help with your branding?

Learn more and register here: http://www.BrandingfromtheHeart.com

Please stop struggling over your brand and join us in creating a new paradigm for marketing that is authentic, comes from the heart, and attracts your perfect customers.

Past Events Coming Down Soon!

Remember those recent webinars I’ve offered that you may not have had time to check out? I’ll be taking them down in about a week, so you may want to get these before I take them down.

BRANDING BASICS WEBINAR

Featuring Julia D. Stege, MFA The Magical Marketer

GET THE REPLAY NOW

ATTRACTING PROSPERITY WEBINAR

Featuring Julia D. Stege, MFA The Magical Marketer and Special Guest Mimi Quick

“The Prosperity Muse”

GET THE REPLAY NOW

Wildly Attractive Designs by Julia
Linda Caducoy
Prosper BEing You!
Los Alamitos, CA

Linda and I had a feeling of simpatico right away during our first conversation. Of course this is because Linda and I (and most of my perfect customers) are on the same path in life, a path to uplift others to be themselves in the world. I was inspired by Linda’s message of Prosper BEing You! To portray her mission to help folks break through the blocks to prosperity, we decided upon several key symbols: the bird logo her daughter created for her, the rays of light, and nature, specifically a waterfall. We used the imagery to evoke that feeling of a breakthrough from the heart. Linda understood the power of WordPress and the integrated Blog so we created a custom WP site for her. As a final touch, Linda’s daughter created the rest of the custom illustrations for the site, bringing the site branding together and expressing Linda’s uniqueness! The results are at http://www.prosperbeingyou.com

Thema: authentic marketing, blogger, blogging, BRANDING FROM THE HEART, branding strategy, conscious entrepreneurs, graphic design | Comments Off | Autor: jtaylor

Mar 25

The Umbrella Brand: How to Cohesively Brand Your Different Offerings

Friday, 25. March 2011 8:07

by Julia D. Stege, MFA

"Umbrella Brand" is an industry term for an overarching brand used across multiple related products. Giant companies like Heintz, Levi Strauss, and Sony use Umbrella Branding to promote a whole range of products cohesively. For instance, Heintz recently launched a $8.3 million campaign to brand their slogan, "It has to be Heintz" which automatically promotes a whole line of products.

Many industry experts say that Umbrella Branding only works when the company has a line of very similar products. However, I have been successfully using the concept of Umbrella Branding when helping my customers create one brand for a variety of seemingly disparate offerings.

Many of my clients have developed a range of techniques, products, and resources to solve the variety of challenges their customers face. They are often confused about the best ways to market these offerings cohesively, and find themselves explaining their modalities to a confused audience. Umbrella Branding helps them deliver a cohesive and potent message.

Branded Banner by Julia Stege for http://www.raisemyvibes.com/

The key to my method of Umbrella Branding is
tapping deeply in to your core life purpose. When you clarify "What makes you tick," and develop that into a mission statement, you are on the way to creating an Umbrella Brand that will work for your chosen focus,
even when it changes, for years to come.

I created my own Umbrella Brand about 12 years ago called Life is Magic. I have a website at that URL http://www.lifeismagic.com/. It's sorely outdated I'm afraid, however I use it as my main email address (julia @lifeismagic.com). When I created the URL, I considered my passion for magic and how I have loved everything magical ever since early childhood. I thought about all my offerings,

from graphic design to websites, to Law of Attraction consulting, branding, marketing consulting, social networking, and the wildcrafted herbs and juices I love to promote, and how they are all an expression of my love for magic. I even thought about the historical fantasy novel I'm writing which includes much from the shamanic realms. My umbrella brand will even work for that! .So Life is Magic is a perfect Umbrella Brand for me.

To start creating your Umbrella Brand, answer this question:

"What Makes Me and My Perfect Customers Tick?"

(It's the second question from the BEE-ing Attraction PlanTM which you can find at http://www.MagicalMarketingToolkit.com)

Drop deep within your heart to discover what is most important to you and start writing down the words that describe it.
Think about how you expressed that when you were a child, a teen, a young adult, and now.
see if you can discover the unifying principles from all areas of your life. When you discover this, you will be well on your way to creating your own unique Umbrella Brand.

Learn More about Branding from the Heart at http://www.brandingfromtheheart.com/

Thema: authentic marketing, BRANDING FROM THE HEART, law of attraction marketing, Umbrella Brand | Comments Off | Autor: Julia D. Stege

Feb 05

What a Little Kindness Can Do For Your Marketing

Saturday, 5. February 2011 23:07

by Julia D. Stege

When we're thinking about marketing ourselves, we often think about practical matters, like how to reach our target audience and inspire them to buy something from us. After all, marketing is about promotions, right?

Well, yes and no. Marketing in the traditional sense used to be about targeting a niche and urging people to buy (sometimes scaring them in the process.)

But marketing can be about so much more than inspiring sales. Marketing can be about uplifting people.

I realize how strange this can sound to folks who fast forward over TV ads and spend way too much time deleting spam from their email inbox. The fact is not enough people see marketing as a way to uplift people.

But you can I can be different. We can take an industry that has gone astray and make it our own. And while we're at it, lets see if we can start a real trend.

What we can do is use the various mediums for marketing (like Facebook, Twitter, Blogs, Ezines, and our own Websites) and use them to uplift and empower people.

We can promote other people, for starters. Retweet their Tweets, Share and Like their Facebook posts, or write kind words of praise on their Wall.

We can spread uplifting ideas that foster self-love, encourage transformation, and give people a warm, fuzzy feeling.

Whatever we do with the intention of spreading love and kindness has got to be a good thing.

And pssssst, guess what? You're bound to attract a perfect customer or two while you're at it.

Go forth and be kind, my friends. And please share in the comments below about how you're uplifting others online.

Thema: attraction marketing, authentic marketing, BRANDING FROM THE HEART, heart-based business, inspiration | Comments Off | Autor: Julia D. Stege

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