Life is good and getting better all the time. First, now that it’s officially Autumn (happy Solstice everyone!) Summer has finally arrived in Sonoma County! I’m happily wearing my light linen outfits and hanging outside at night without a jacket. Small pleasures I know, but as an original East Coaster, I need a bit of hot to feel summery, and I need a bit of Summer before I can possibly handle the Winter that looms before us.

Secondly I am doing really well in my business. Maybe it’s because I’ve been studying with Kelly O’Neil, known as the Golden Goose of Marketing (cuz everything she hatches turns to gold!)…. Or maybe it’s because I’ve been hanging out with Mimi Quick, the Prosperity Muse, or maybe it’s because I have stepped up my game to include Global Transformation! Whatever the reason, I’m truly enjoying life, and I have more energy than ever to give to you!

So that’s why I have included a tips article in this ezine AND scheduled yet another complimentary webinar to help folks have a Blogging Breakthrough! Blogging is such a key element to marketing these days, yet so many of you have complained about having blogging blockages of some kind or another, and I want to help you break through those blogging blocks! 

So if you have any blogging issues at all, check out my article below and make sure to REGISTER FOR MY UPCOMING BLOGGING BREAKTHROUGHS WEBINAR while you’re at it.

A quick reminder, time is running out to register for my Branding from the Heart Webinar Intensive starting Friday, Sept. 30th.  I only offer this class a couple times per year and won’t be offering it again until January or February.  So if you are struggling coming up with a consistent, wildly attractive brand, stop procrastinating! Your perfect customers are seeking you now!
(Learn More in Upcoming Events and Programs below.)

Finally, I’ve been creating so many designs lately it’s hard to find the one to share in my Wildly Attractive Designs section. This week I have chosen Linda Caducoy’s “Prosper BEing You!” website. Linda helps people achieve their goals and aspirations by being authentic. Check out her Custom Designed WordPress Site Below.

Upcoming Events and Programs 

Complimentary Webinar: 

Authentic Blogging Breakthrough for Conscious Entrepreneurs
1:30 – 2:30 pm PT

Learn more and register for the Complimentary Blogging Breakthrough Webinar HERE

Confused about what to say to attract your ideal clients?
Need more help with your branding?

Learn more and register here: http://www.BrandingfromtheHeart.com

Please stop struggling over your brand and join us in creating a new paradigm for marketing that is authentic, comes from the heart, and attracts your perfect customers.

Past Events Coming Down Soon!

Remember those recent webinars I’ve offered that you may not have had time to check out? I’ll be taking them down in about a week, so you may want to get these before I take them down.

BRANDING BASICS WEBINAR 

Featuring Julia D. Stege, MFA The Magical Marketer

GET THE REPLAY NOW 

ATTRACTING PROSPERITY WEBINAR 

Featuring Julia D. Stege, MFA The Magical Marketer and Special Guest Mimi Quick

“The Prosperity Muse”

GET THE REPLAY NOW

Wildly Attractive Designs by Julia
Linda Caducoy
Prosper BEing You!
Los Alamitos, CA 

Linda and I had a feeling of simpatico right away during our first conversation. Of course this is because Linda and I (and most of my perfect customers) are on the same path in life, a path to uplift others to be themselves in the world. I was inspired by Linda’s message of Prosper BEing You!  To portray her mission to help folks break through the blocks to prosperity, we decided upon several key symbols: the bird logo her daughter created for her, the rays of light, and nature, specifically a waterfall. We used the imagery to evoke that feeling of a breakthrough from the heart.  Linda understood the power of WordPress and the integrated Blog so we created a custom WP site for her. As a final touch, Linda’s daughter created the rest of the custom illustrations for the site, bringing the site branding together and expressing Linda’s uniqueness! The results are at http://www.prosperbeingyou.com

Our businesses are always evolving, but we don’t always rush to change our brand with every change in our business, because brand consistency is so important.  However, there comes a time for many of us that we realize we have outgrown our brand. That happened to me recently. In fact, this realization is long in the coming.

In 2006 my business changed radically. That year I became a certified Strategic Attraction CoachTM and began integrating the Attraction Consulting  into my design business. Through the deep inner work inspired by the Attraction Planning process, I saw more clearly what is most important to me. At that time I started calling myself The Magical Marketer, created the Branding from the Heart system, and began teaching conscious entrepreneurs how to attract their perfect customers with an authentic approach to marketing.

Clearly I had moved beyond “Graphic Girlz” into a whole new realm of marketing. However I kept my old brand because I already had a decade of marketing invested into it. Now, only after months of inquiry and frank critique by several coaches and colleagues, I’m clear that it’s time to put Graphic Girlz away and rebrand my business as Magical Marketing, and I’m working on a tagline now, something like, “Branding that Captures Your Essence and Attracts Ideal Clientele.”

I’ve designed a new logo that I’m happy with, and I’m well on my way to launching my new website (stay tuned for that coming early Fall) Standing here and looking back, I wonder why it took me so long.

An even better question is how can I help others before they’ve been living with an outdated brand for too long?>

So I have come up with 3 Sure Signs that Your Brand is Outdated. Check these signs against your brand to see if your brand has been outgrown by your business.

1. Your Brand is about a specific offering but you offer way more than that now. For instance, Graphic Girlz is clearly about Graphic Design but I offer Brand Strategy and Attraction Marketing Services. That’s a good sign the Brand needs to expand to cover all the offerings.



2. You have had a philosophic shift that your brand doesn’t reflect. For instance, I created Graphic Girlz as a graphics services partnership in 1995. In 1998 my partner left and I had a deep spiritual shift which led to involvement with Law of Attraction principles.



3. People express confusion about what you actually do.  I recently had someone I’ve been networking with for years say to me, “but you don’t do logos, do you?” When people who know you are confused about your offerings, it’s time to upgrade your brand message.



4. You are embarrassed to show your brand to anyone. Do you apologize when you hand your card out because your brand is not a great representation of your brilliance? This is a sure sign that it’s time to upgrade your branding. An embarrassing brand is not an attractive brand!

Are you ready for a brand that is a true reflection of your vision, your purpose, your personality and your attraction plan? Shining your light to the world is your destiny. Let me help your light be a beautiful, authentic and wildly attractive one.

Apply for your complimentary Magical Strategy Session at http://www.magicalstrategysession.com/or call Julia at (707) 823-3316 to schedule your appointment.