FOR IMMEDIATE RELEASE

Contact:
Annabel Ascher
Magical Marketing
Online Marketing Manager
www.Magical-Marketing.com
Annabel@Magical-Marketing.com
+1. 707.823.3316

Branding Expert Julia Stege Launches New Marketing for Conscious Entrepreneurs and Small Businesses: The Company’s Magical Marketing Method^TM infuses Law of Attraction with Brand Design and Internet Marketing

Sonoma County, CA – January 17, 2012 – Many entrepreneurs, consultants, artists and healers are feeling scared and frustrated about our uncertain economy and wondering how their business will make it.  Marketing has become more important than ever before while our customers rely more heavily on the Internet. Even referral-based marketing requires a compelling, effective Internet presence so that potential customers can check out businesses before committing to making contact.

The problem is many business owners who have avoided marketing in the past did so because they believe that traditional marketing methods conflict with the mission and purpose of their heart-felt offerings. In short they hate marketing.

After running a graphic design studio for 16 years called GraphicGirlz.com, branding and Internet marketing specialist Julia Stege (internationally known as The Magical Marketer) has created a new brand, Magical Marketing^TM, to promote what she sees as a completely new paradigm for marketing.

“I’ve always known that conscious entrepreneurs require a totally different approach to marketing than is usually employed by businesses who will say anything and sell anything to earn a buck,” says Julia Stege founder of Magical Marketing^TM, a Sonoma County branding and marketing firm launching their new international brand in January. “Magical Marketing^TM is about attracting perfect customers authentically rather targeting them with endless hype. In this new economy, authentic marketing is working better than ever. Our revenues have grown by over 37% in the last year alone. This and the results our customers are seeing show this new paradigm for marketing works and it’s time to get our message out to the international community.”

What is this mysterious new paradigm for marketing? It has to do with the Law of Attraction which states that “Like Attracts Like.” Ms. Stege had been studying metaphysical arts for decades when she realized that this age-old knowledge could be used in marketing to help businesses attract ideal clientele. While running her design studio GraphicGirlz.com, Julia received several certifications in Law of Attraction Coaching and integrated them into her branding and design services with magical results.

Stege explains, “The marketing practices of the past center around trying to manipulate the buying practices of consumers with bloated promises and scare tactics. This approach fails with today’s conscious entrepreneur. The new paradigm is about being honest, authentic and even vulnerable. The key is in allowing the world to see the real you. This real you is irresistibly attractive to your ideal customers because ‘Like Attracts Like.”

What is the process? “A simple explanation for this methodology is three-fold”, points out Stege.

“First we work together to clarify your authentic brand message. Rather than trying to predict what people want and catering to that, we go deep within to discover your essence, what makes you unique and wildly attractive to your perfect customers.

“Then we collaborate to determine the best ways to project your essence to the world, the words and imagery that conjure up the emotional and intellectual experience of you. These become the foundation for your unique brand message and image.

“Finally we create online marketing tools like websites, blogs, and social media pages that consistently broadcast your new brand to the world.”

Stege will deliver a webinar presentation to celebrate the launch. Enttled “6 Steps to Creating Yo Wildly Attractive Brand,” the complimentary webinar will address the reasons Stege felt the need to uplevel her own brand and offer listeners assistance in determining whether their brand needs changing in the new year. To learn more and register visit www.Magical-Marketing.com.

About Julia D. Stege, MFA
Julia D. Stege, MFA is an award-winning Branding and Website Designer, Internet Marketing Consultant, Speaker, Writer and Strategic Attraction CoachTM.  Julia founded Magical-Marketing.com to help conscious entrepreneurs attract their perfect customers through beautiful and effective marketing pieces combined with the powerful Law of Attraction.  Julia has art directed such noted projects as the branding, product and restaurant design for California’s Raw Food Chain Café Gratitude, and websites for 6-time Best Selling Author Iyanla Vanzant, and environmentalist Julia Butterfly Hill.

Do you worry about having to sell your soul to succeed in business?

When you own a business, you need to sell.  If you don’t sell, your business won’t succeed. It’s a fact of capitalism and how our economy works.

Most conscious entrepreneurs I know just hate this fact of business. They wish that a steady stream of customers would just magically show up with cash so they can do what they do best, serve the customer. Unfortunately, this is just not a reality for most of us.

So we have to promote our businesses and have sales conversations. When we go out to get advice about how to do this, we are often told to use strategies that include manipulation, like hype, exaggeration of benefits, pressure, fear tactics, and a bit of brainwashing thrown in for good measure.

If you’re a conscious entrepreneur, these suggestions go against the purpose of your business which is to uplift people and the world.

It seems that these sales trainers (even the ones who tout ‘hype-free sales strategies’) are asking you to sell your soul.

I, for one, am not willing to lie or manipulate my customers into buying now by scaring them into thinking their business will fail if they don’t work with me right now!

But what if you could “Sell Your Soul”
in a good way?

If your business is your heart-offering and you are living your soul’s purpose through your work, then when you share your soul in your marketing, your ideal customers will be intuitively drawn to you and inclined to buy whatever you are offering. The reason is not because you have manipulated them, it’s because they are on the same path as you are in life, and “like attracts like.” Their intuition has told them you are the one who can help them because you will understand them better than anyone else.

You are “Selling Your Soul’s Purpose” to put it more accurately. And you are sharing about that authentically in your marketing and sales conversations.

I understand this is a delicate process, especially because of all the “hype” momentum that exists out in the marketing world. When you share your purpose in your marketing, it puts you in a vulnerable position if you’re not used to being so authentic in your profession.

That’s why I consistently offer opportunities to learn the steps live with me and my chosen experts, like the webinar I’m hosting with Mimi Quick, ”Attracting Prosperity” on Tuesday, Sept. 20 at 3pm PT.

Mimi commands 5-figure fees from her clients who want to learn how to align with their soul’s purpose to prosper. That’s why they call her the Prosperity Muse. I have found that even thinking about Mimi causes my vibration to rise. I am so honored that she has decided to join us in this special webinar. (See more details below in the Upcoming Events section.)

And for those who need more guidance in how to create your authentic brand, my 6-part program Branding from the Heart is being offered live starting September 30.

I recently polled my followers and found out most of you have reached out to me because you needed some help with your brand. Whether it was that you don’t know what to call yourself, or how to make your brand more authentically YOU, or how to unite all your different offerings, you knew you couldn’t do it all on your own.

Branding is by far the most important  

aspect of your marketing. 

What you say about your business and how you present yourself determine the quality of the people you attract. So you want to be clear, concise and consistent. And most of all you want to be authentic.

I have helped hundreds of conscious entrepreneurs like you to become more attractive through their brand and marketing, and if you’re struggling for even one minute over this, I want to ask you to stop that.

Struggling or having an attitude of frustration is not good for your business. It makes you the opposite of attractive.

When you are struggling that means it’s time to get some help. Otherwise you will continue to attract evidence of the struggle. And the people you attract will also be struggling, or worse, they’ll drag you into struggle!

Don’t Worry My Friends! 

Help is On the Way!

I have several offerings for you at various levels to help you on your journey to an authentic, wildly attractive brand.

First is my complimentary Branding Basics for Conscious Entrepreneurs Webinar Replay. Second is the upcoming gifted live webinar with The Prosperity Muse Mimi Quick called “Attracting Prosperity.” And third is my widely celebrated Branding from the Heart 6-week Webinar Intensive starting Friday Sept. 30th.

I know you will find these resources invaluable!

Here are some details about these offerings:

BRANDING BASICS WEBINAR REPLAY

First, if you haven’t yet attended live or watched the video of my most recent webinar ”Branding Basics for Conscious Entrepreneurs” I suggest you start there.

In the Branding Basics webinar I covered the basic foundation of the Branding from the Heart process, how I help conscious entrepreneurs create a wildly attractive and completely authentic brand.

I also shared some tips you can implement right away to clarify your brand message and create a magical marketing funnel of well-matched prospects.

I have kept the video posted for a limited time athttp://www.graphicgirlz.com/brandingbasics.html

Have you have ever attended a marketing seminar and heard about the importance of discovering your “niche” market? Did you then go about trying to figure out what your niche is and having a hard time about it? Maybe you feel you don’t even understand what a niche is?

niche (nch) n.
1.A cranny, hollow, or crevice, as in rock.
2.A very specific form of target marketing.

So a niche is either a tight space in a rock or a specific way to target an audience in marketing. Doesn’t that leave you feeling that if you chose your niche you would be stuck between a rock and a hard place?

Many of you who have attended my live webinars know that I am not keen on target marketing in the traditional sense. To me targeting people sounds like you want to shoot them. And in fact many traditional marketers do actually find some innocent people and shoot them all sorts of messages designed to brainwash them away from their intuition. A lot of marketers don’t care how they make their audience feel, I’ve noticed.

Standard niches would be something like a specific age, specific sex, specific locale or specific income bracket. But for folks who have a range of offerings that help a lot of different kind of people, this niche thing is just confusing and maybe even gets you angry. (If you’re like me a lot of what traditional marketers say makes you feel helpless and inadequate! That is their intention by the way!)

So for a number of years I’ve been avoiding this conversation about niche marketing. People would come to my classes saying “Do I have to find my niche in this class?” and I’d say NO because with my style of marketing we ATTRACT rather than TARGET. But now I have discovered the Ultimate Niche and this time you’re going to love it.

Ultimate Niche (uhl-tuh-mit nch) n.
1. Your favorite people
2. People who are on the same life path as you are

With my system Branding from the HeartTM, I have been teaching that sharing your purpose authentically will attract exactly the right people to you, people who are on the same path as you are. They are inextricably drawn to you, they love everything you do, and their inner voice is telling them to hire you! Remember “Like Attracts Like” and your most perfect customers are like you in the ways that are most important.


The only way your perfect peeps are going to find you and recognize you is if you share yourself truly authentically in your marketing. Then you will find yourself surrounded by folks who really ‘grok’ you deeply, and you also ‘grok’ them. You are in a unique position to help them go further on their path because you’ve been on that same path and have discovered ways to succeed. This is your tribe, your Ultimate Niche.

If you know you need help with the process of discovering, attracting and serving your Ultimate Niche, check out my new Branding from the Heart Intensive and discount packages for consulting and design at http://www.brandingfromtheheart.com/

Hardly anyone I know understands Twitter. I have been teaching (or trying to teach) folks how to use Twitter to attract their perfect customers for over 3 years and I’d guess about 1% of my students are following my advice. Apparently my success at attracting thousands of followers, most of whom are aligned with me in some important way, has not inspired my less computerly-inclined to follow in my footsteps.