Hardly anyone I know understands Twitter. I have been teaching (or trying to teach) folks how to use Twitter to attract their perfect customers for over 3 years and I’d guess about 1% of my students are following my advice. Apparently my success at attracting thousands of followers, most of whom are aligned with me in some important way, has not inspired my less computerly-inclined to follow in my footsteps.

Sometimes the most obvious things are just not so obvious to me. I know I’m not alone in this. Looking back, it seems that my brain was on hold for the last several years while this obvious thing was escaping me. Now that I’m clear on my direction, the lack of clarity I had decided was OK for me and my business feels unbearable and unfathomable.

What happened was simply that all the while I have been talking about authentic marketing, I had resisted standing fully behind what I REALLY loved about my business and instead responded to what I speculated would be more successful. I prioritized my activities and my passion often came second. You could catch me talking about it now and again, what my true love is, what my real forte is, what my favorite conversation in the world is. To hear me talk about it you’d wonder at my willingness to do anything else, anything that was not centered solely on the passion of my life.

Can you guess what I’m talking about? Those of you who have taken my classes before can likely guess. I’m talking about Branding from the Heart ™ : How to share yourself authentically in a way that promotes everything that you’re up to. I have created a process around the funny little question from the BEE-ing Attraction Plan ™, “What makes me and my perfect customers tick?” and combined it with what I call Magical Keywords to help anyone brand anything completely authentically. My not-so-secret desire is to discover the beauty and magic in women entrepreneurs and progressive thought leaders and help them get the message out in a way that uplifts inspires millions of people to transform the world. On a practical level, I help people promote themselves consistently by sharing what’s most important to them in a way that attracts their perfect customers.

And though I call myself an “intutive branding artist,” and I have talked about Branding from the Heart ™ and held classes on it and offered small consulting packages, I have emphasized teaching social networking because people knew they needed that, and they didn’t understand branding (or so I thought). I have taught Social Networking classes for 4 years now, and though I have focused several classes on Branding from the Heart ™ , I have never gotten around to creating a well-documented system, a home study course or a signature program for my this unique process.

And the reason it took me so long to
figure out that this that I was using my mind, and sometimes (especially in my case) the mind is a scary place to be.

You see, my poor brain is full of so many ideas of how to market, what to market, social networking, websites, blogs, and webinars, and on and on, I got confused about what I need to teach, and so I switched it up quite frequently and offered a huge array of services. I did well and increased my income in a down economy, but I was afraid that the thing I love the most, the thing I am a natural at and which I truly feel can transform the world, would not sell. I was listening to inner gremlins telling me, ‘not now’ ‘people won’t get it’ and ‘you’re not ready.’ This left me constantly responding to the needs of others without really working out what I wanted to focus on, my unique gift for the world.

So now that I’ve seen the light (and listened to my own inner guidance) I am creating a new signature Branding from the Heart ™System this year, and kicking it off with an Authentic Branding Summit starting in a few months. I feel as if all my energy jets are on full tilt and I’m blasting forward in the way I’m meant to be. And I’d like to invite you to help me get started with this.

I need your input to make
this system really great.

On Thursday, March 31st at 11 am PT I am sponsoring a no-cost webinar called, “Julia Answers All Your Branding Questions” where I’ll be doing just that.  I want to hear from you the biggest questions you have about branding, about getting the message out, about your visual and verbal identity, about how to share what you do with incredibly clarity of purpose. I want to know where you struggle the most, what keeps eluding you, and what would make the biggest difference in helping you share your message with the world.

So here’s the deal: I’ll answer all your branding questions in exchange for some information from you. The registration form for the webinar includes several required question fields that I need you to answer to the best of your ability. I know it will take a bit of extra time on your part, and to express my appreciation for your heart-felt answers, I’m offering you free all-access pass to my Branding from the Heart Tele-Summit this summer including unlimited download of all 13 session recordings that I will be charging $197 for during the promotional launch in May.

I’ll also be compiling answers to your questions for my presentation on the March 31st, and I’ll be selecting a couple of folks from our audience to coach live during the webinar. So let me know what you’re struggling with and I’ll do what I can to help you move through that into the kind of clarity I am experiencing now.

HERE’S WHERE TO REGISTER FOR THE NO-COST WEBINAR ‘JULIA ANSWERS ALL YOUR BRANDING QUESTIONS’ ON THURS. MARCH 31ST 2011 AT 11 AM

https://www2.gotomeeting.com/register/680729106

Let me help you skip the years of avoiding the obvious that I have suffered, and let’s together create your authentic heart-felt brand.

Go forth and attract!

Are you ready for a brand that is a true reflection of your vision, your purpose, your personality and your attraction plan? Shining your light to the world is your destiny. Let me help your light be a beautiful, authentic and wildly attractive one.

by Julia D. Stege

When we’re thinking about marketing ourselves, we often think about practical matters, like how to reach our target audience and inspire them to buy something from us.  After all, marketing is about promotions, right?

Well, yes and no.  Marketing in the traditional sense used to be about targeting a niche and urging people to buy (sometimes scaring them in the process.)

But marketing can be about so much more than inspiring sales. Marketing can be about uplifting people.

I realize how strange this can sound to folks who fast forward over TV ads and spend way too much time deleting spam from their email inbox.  The fact is not enough people see marketing as a way to uplift people.

But you can I can be different. We can take an industry that has gone astray and make it our own.  And while we’re at it, lets see if we can start a real trend.

What we can do is use the various mediums for marketing (like Facebook, Twitter, Blogs, Ezines, and our own Websites) and use them to uplift and empower people.

We can promote other people, for starters. Retweet their Tweets, Share and Like their Facebook posts, or write kind words of praise on their Wall.

We can spread uplifting ideas that foster self-love, encourage transformation, and give people a warm, fuzzy feeling.

Whatever we do with the intention of spreading love and kindness has got to be a good thing.

And pssssst, guess what? You’re bound to attract a perfect customer or two while you’re at it.

Go forth and be kind, my friends. And please share in the comments below about how you’re uplifting others online.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you’re ready to start attracting your perfect customers now, get Julia’s free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

May you touch the sky with your heart-felt message
in 2011, and beyond.

Love
Julia

The world is filled with hypey marketing messages that have nothing to do with the truth. in fact, most marketing mentors will tell you to market in ways that are ‘traditional’, ‘professional’ and frankly, boring! So it’s no wonder that when Conscious Entrepreneurs head out to market their businesses, they often make the mistake of following tradition and including hype in their marketing because they were told that’s the way to attract customers. And the problem with this approach is that their perfect customers will never recognize them this way.

The Law of Attraction says, “Like Attracts Like.” So your perfect customers are like you, and they want the real you to shine through.  When you shine your true authentic beauty to the world, you give your perfect customers the permission to do the same, and they will invite you to help them.  But when you use traditional marketing methods, you appear like a robot, blending in to the crowd, never standing out.

What exactly is hype?

• Hype is what we say when we’re trying to put a smiley face over the truth.
• Hype is what we do when we’re afraid our authentic selves are not good enough.
• Hype is what we write when we are copying someone else’s sales letters.
• Hype is what we wear when we think we have to fit in with the crowd.
• Hype is salesy, smarmy and fake!

How can your perfect customers ever recognize you as the one they’re seeking if you are faking it in any way?

Imagine your most perfect customer right now.  Get a good picture of them in your mind.  These are folks who really get you, your uniqueness, your inner beauty and magic.  These people want only you because you are the only one with your special gift, your own approach to solving the problems your customer has.

Now imagine if you are copying someone else’s sales letter, or using a design scheme that doesn’t reflect your personality at all.  Can you see your perfect customers getting confused and passing you by?  Can you see how exactly the wrong people will be attracted to you?


So how to avoid hype and market authentically?

First, when you are writing your sales copy, blog posts, newsletters and other marketing pieces, write from the heart about what is most important to you and your business.  Share authentically about your true purpose in life and direct your sharing to your perfect customers.  Don’t try to attract everyone, only those who will really get you and appreciate your special approach.

Secondly, use imagery that feels resonant to you, that reflects your personality.  Pictures can be the most powerful magnet that draws the perfect people to you.  When you choose imagery that opens your heart and gives you happy shivers, you know you have found the right ones. When your perfect customers see that, they will be intuitively drawn to you.

Third, be yourself.  Don’t try to ‘act professionally’ if that means holding in who you really are.  Speak frankly, say what’s on your mind, distinguish yourself from the crowd.  Blending in is not helping your brand.  A good brand stands out.

I’ll Guide You Through The Steps to Creating Your Authentic Marketing Plan

Need help creating your authentic marketing plan? Check out my upcoming webinar series “Magical Marketing Mastery.”  I will guide you through the steps to creating your attraction plan, your heart-felt brand, and an online marketing plan that is fun, fulfilling and wildly attractive.  Visit http://www.MagicalMarketingMastery.com