• 80% of media find topics and talent through blogs
• Over 350 million people worldwide read blogs
• Wordpress and Blogger both report staggering growth in blogosphere
• 50% of web consumers are likely to recommend a brand they learned about on a blog

When you own a business, you need to sell.  If you don’t sell, your business won’t succeed. It’s a fact of capitalism and how our economy works.

Most conscious entrepreneurs I know just hate this fact of business. They wish that a steady stream of customers would just magically show up with cash so they can do what they do best, serve the customer. Unfortunately, this is just not a reality for most of us.

So we have to promote our businesses and have sales conversations. When we go out to get advice about how to do this, we are often told to use strategies that include manipulation, like hype, exaggeration of benefits, pressure, fear tactics, and a bit of brainwashing thrown in for good measure.

If you’re a conscious entrepreneur, these suggestions go against the purpose of your business which is to uplift people and the world.

It seems that these sales trainers (even the ones who tout ‘hype-free sales strategies’) are asking you to sell your soul.

I, for one, am not willing to lie or manipulate my customers into buying now by scaring them into thinking their business will fail if they don’t work with me right now!

 

But what if you could “Sell Your Soul”
in a good way?

 

If your business is your heart-offering and you are living your soul’s purpose through your work, then when you share your soul in your marketing, your ideal customers will be intuitively drawn to you and inclined to buy whatever you are offering. The reason is not because you have manipulated them, it’s because they are on the same path as you are in life, and “like attracts like.” Their intuition has told them you are the one who can help them because you will understand them better than anyone else.

You are “Selling Your Soul’s Purpose” to put it more accurately. And you are sharing about that authentically in your marketing and sales conversations.

I understand this is a delicate process, especially because of all the “hype” momentum that exists out in the marketing world. When you share your purpose in your marketing, it puts you in a vulnerable position if you’re not used to being so authentic in your profession.

That’s why I consistently offer opportunities to learn the steps live with me and my chosen experts, like the webinar I’m hosting with Mimi Quick, ”Attracting Prosperity” on Tuesday, Sept. 20 at 3pm PT.

Mimi commands 5-figure fees from her clients who want to learn how to align with their soul’s purpose to prosper. That’s why they call her the Prosperity Muse. I have found that even thinking about Mimi causes my vibration to rise. I am so honored that she has decided to join us in this special webinar. (See more details below in the Upcoming Events section.)

And for those who need more guidance in how to create your authentic brand, my 6-part program Branding from the Heart is being offered live starting September 30.

I recently polled my followers and found out most of you have reached out to me because you needed some help with your brand. Whether it was that you don’t know what to call yourself, or how to make your brand more authentically YOU, or how to unite all your different offerings, you knew you couldn’t do it all on your own.

 

Branding is by far the most important  

aspect of your marketing. 

What you say about your business and how you present yourself determine the quality of the people you attract. So you want to be clear, concise and consistent. And most of all you want to be authentic.

 

I have helped hundreds of conscious entrepreneurs like you to become more attractive through their brand and marketing, and if you’re struggling for even one minute over this, I want to ask you to stop that.

 

Struggling or having an attitude of frustration is not good for your business. It makes you the opposite of attractive.

 

When you are struggling that means it’s time to get some help. Otherwise you will continue to attract evidence of the struggle. And the people you attract will also be struggling, or worse, they’ll drag you into struggle!

 

Don’t Worry My Friends! 

Help is On the Way!

 

I have several offerings for you at various levels to help you on your journey to an authentic, wildly attractive brand.

First is my complimentary Branding Basics for Conscious Entrepreneurs Webinar Replay. Second is the upcoming gifted live webinar with The Prosperity Muse Mimi Quick called “Attracting Prosperity.” And third is my widely celebrated Branding from the Heart 6-week Webinar Intensive starting Friday Sept. 30th.

I know you will find these resources invaluable!

Here are some details about these offerings:

 

BRANDING BASICS WEBINAR REPLAY

 

First, if you haven’t yet attended live or watched the video of my most recent webinar ”Branding Basics for Conscious Entrepreneurs” I suggest you start there.

 

In the Branding Basics webinar I covered the basic foundation of the Branding from the Heart process, how I help conscious entrepreneurs create a wildly attractive and completely authentic brand.

 

I also shared some tips you can implement right away to clarify your brand message and create a magical marketing funnel of well-matched prospects.

 

I have kept the video posted for a limited time athttp://www.graphicgirlz.com/brandingbasics.html

 

I've been overhauling my brand strategy, message and look lately, doing my best to ensure my brand truly reflects my purpose and my offerings while being wildly attractive to my perfect customers.

To ensure I'm on the right path with my brand, I've even invested in branding and marketing coaching and programs with other experts in my field.


Yes, sometimes these other coaches don't fully relate to me because by most traditional marketing standards, I'm WAY "out there." As Abraham-Hicks says, "There's never a crowd on the cutting edge."

But the advice of these experts has helped me to clarify what makes me different while teaching me some techniques that even an 'out there' new paradigm Magical Marketer like myself can benefit from.

As usual, I have already translated this knowledge into tips and strategies that conscious, sensitive, spiritual coaches, practitioners, creatives, mystics, and tree hugging entrepreneurs like you can use.

So if you are experiencing even a bit of brand shame, confusion over what to say to attract customers, or you just want a bit of inspiration to help you get your heart-felt message to the world, I'd love to invite you to my new, updated, cutting edge webinar, "Branding Basics for Conscious Entrepreneurs." It's a no-cost 90 minute webinar I'm gifting to you so that you can stop worrying about what to say and start sharing your beauty and magic with the world in a way that attracts your perfect customers.

I know you and I are on the same path, because "like attracts like," and I haven't been hiding what I'm all about. When I help you get your message to the world, I'm actually forwarding my life path in the process.

This is how I help you to transform your life and the world while you're at it.

TITLE: Branding Basics for Conscious Entrepreneurs
DATE: Friday, August 19th, 2011
TIME: 1:00 pm PT / 4 pm ET
DURATION: 90 Minutes
REGISTRATION:
http://www.graphicgirlz.com/brandingbasics.html


This webinar is for you if you are seeking:

• A Brand Message that Reflects Your Life Purpose
• Inspiration to Develop Compelling, Attractive Keywords, Taglines and Posts
• Instruction on How to Write Marketing Copy and Blogs that Truly Represents You and Attract the Exact Right People to You
• Clear Direction on How to Unify Your Offerings Under One Umbrella
• Get your branding questions answered LIVE during the Q&A portion of the webinar!

Don't waste time suffering over a boring brand!

I look forward to sharing this new paradigm for marketing that comes from the heart, promotes your life mission, and attracts your most perfect customers. See you on the 19th!

by Julia D. Stege, MFA

Our businesses are always evolving, but we don’t always rush to change our brand with every change in our business, because brand consistency is so important.  However, there comes a time for many of us that we realize we have outgrown our brand. That happened to me recently. In fact, this realization is long in the coming.

 

In 2006 my business changed radically. That year I became a certified Strategic Attraction CoachTM and began integrating the Attraction Consulting  into my design business. Through the deep inner work inspired by the Attraction Planning process, I saw more clearly what is most important to me. At that time I started calling myself The Magical Marketer, created the Branding from the Heart system, and began teaching conscious entrepreneurs how to attract their perfect customers with an authentic approach to marketing.

 

Clearly I had moved beyond “Graphic Girlz” into a whole new realm of marketing. However I kept my old brand because I already had a decade of marketing invested into it. Now, only after months of inquiry and frank critique by several coaches and colleagues, I’m clear that it’s time to put Graphic Girlz away and rebrand my business as Magical Marketing, and I’m working on a tagline now, something like, “Branding that Captures Your Essence and Attracts Ideal Clientele.”

 

I’ve designed a new logo that I’m happy with, and I’m well on my way to launching my new website (stay tuned for that coming early Fall) Standing here and looking back, I wonder why it took me so long.

 

An even better question is how can I help others before they’ve been living with an outdated brand for too long?>

 

So I have come up with 3 Sure Signs that Your Brand is Outdated. Check these signs against your brand to see if your brand has been outgrown by your business.

 

1. Your Brand is about a specific offering but you offer way more than that now. For instance, Graphic Girlz is clearly about Graphic Design but I offer Brand Strategy and Attraction Marketing Services. That’s a good sign the Brand needs to expand to cover all the offerings.



2. You have had a philosophic shift that your brand doesn’t reflect. For instance, I created Graphic Girlz as a graphics services partnership in 1995. In 1998 my partner left and I had a deep spiritual shift which led to involvement with Law of Attraction principles.



3. People express confusion about what you actually do.  I recently had someone I’ve been networking with for years say to me, “but you don’t do logos, do you?” When people who know you are confused about your offerings, it’s time to upgrade your brand message.



4. You are embarrassed to show your brand to anyone. Do you apologize when you hand your card out because your brand is not a great representation of your brilliance? This is a sure sign that it’s time to upgrade your branding. An embarrassing brand is not an attractive brand!

 

Are you ready for a brand that is a true reflection of your vision, your purpose, your personality and your attraction plan? Shining your light to the world is your destiny. Let me help your light be a beautiful, authentic and wildly attractive one.

 

Apply for your complimentary Magical Strategy Session at http://www.magicalstrategysession.com/or call Julia at (707) 823-3316 to schedule your appointment.